Eckrich to Launch Feed Your Need for Speed Campaign with Team Rensi Motorsports

Naperville, Illinois (June 26, 2007) – With over a century of history and a proud reputation for great-tasting, quality smoked sausages, breakfast meats, cold cuts and franks, the Eckrich brand today announced the launch of their Feed Your Need for Speed campaign which will be supported by a multi-race NASCAR Busch Series sponsor partnership with Team Rensi Motorsports.

At each 2007 Team Eckrich race event, the Feed Your Need for Speed campaign will feature the logos of Eckrich and a select Eckrich retail partner on a specially-designed #35 Team Rensi Ford Fusion driven by NASCAR Busch Series veteran Bobby Hamilton, Jr.

Eckrich and their select retail partners will serve as primary sponsors during the USG Sheetrock 300 at Chicagoland Speedway on July 14, the Kroger 200 at Indanapolis’ O’Reilly Raceway Park on July 18 and the O’Reilly Challenge at Texas Motor Speedway on November 3. The specially-designed Team Eckrich race car and Hamilton, Jr. will also appear within Eckrich advertising, promotions and in-store merchandising programs at numerous retail stores from July through November of 2007.

“I am excited to represent the Eckrich brand, a powerhouse meat brand with a real history in producing outstanding products,” said Hamilton, Jr. “Eckrich products represent quality and high performance, which mean a lot to me and my team,” added Hamilton, Jr.

For Eckrich, securing a relationship with Hamilton, Jr. and Team Rensi Motorsports is an important step in bringing greater awareness of their products, as well as creating new, exciting in-store promotional opportunities and greater awareness for their participating retail partners. “We could not be more thrilled about our relationship with Bobby and Team Rensi Motorsports,” stated Cheryl Carbone, Brand Manager for Eckrich. “We are truly excited to launch our Feed Your Need for Speed program with such a dynamic group of people and we are looking forward to offering race fans incredible value through our in-store promotions and discounts in concert with our participating retail partners,” added Carbone.

Over the past century, Eckrich has grown from a small, family-owned business to a well known brand with a reputation for great tasting, quality products. The brand enjoys a presence in various markets throughout North America. Eckrich products include a full line of smoked sausages, skinless smoked sausages, prepackaged and deli lunchmeats, breakfast meats and franks all made from high-quality meats and found in a variety of styles and mouth-watering flavors. Eckrich is a part of Naperville, IL based Armour-Eckrich Meats LLC, an independent operating company of Smithfield Foods, Inc., a long-time sponsor of Team Rensi Motorsports and marketing partner of McDonald’s Corporation, the Primary sponsor of the team’s #35 Ford Fusion.

For more information, please visit www.armour-eckrich.com.

Team Rensi, based in Mooresville, North Carolina, fields the #25 FreeCreditReport.com Ford Fusion and the #35 Team McDonald’s Ford Fusion full-time in the NASCAR Busch Series. Team Rensi Motorsports sponsor partners include FreeCredit Report.com, McDonald’s, Timberland PRO, McCormick Spices, Smithfield Foods, Coca-Cola, Fresh Express, Universal Express, Leatherneck.com and Ford Motor Company. For more information, please visit www.teamrensimotorsports.com.

About Armour-Eckrich Meats LLC

With more than 3,100 employees in 13 states, Armour-Eckrich Meats LLC is a $1 billion branded meats company with a strong presence across retail, deli and food service channels. To learn more about the Armour-Eckrich Meats, LLC company and Eckrich products visit www.Armour-Eckrich.com.